SWAMY SAI KRISHNA KIREETI ATHAMAKURI; JAGADEESH THIRUVEEDULA; PROF. (DR) SANGEET VASHISHTHA. Ethical Considerations in E-commerce Personalization: Balancing Customer Benefits with Privacy and Fairness. Universal Research Reports, [S. l.], v. 12, n. 1, p. 167–186, 2025. DOI: 10.36676/urr.v12.i1.1470. Disponível em: https://urr.shodhsagar.com/index.php/j/article/view/1470. Acesso em: 3 apr. 2025.