[1]
Rajas Paresh Kshirsagar, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Prof.(Dr.) Arpit Jain, and Prof.(Dr) Punit Goel, “Optimizing Auction Based Programmatic Media Buying for Retail Media Networks”, URR, vol. 9, no. 4, pp. 675–716, Dec. 2022.