Rajas Paresh Kshirsagar, Santhosh Vijayabaskar, Bipin Gajbhiye, Om Goel, Prof.(Dr.) Arpit Jain, Prof.(Dr) Punit Goel. Optimizing Auction Based Programmatic Media Buying for Retail Media Networks. URR [Internet]. 2022 Dec. 30 [cited 2024 Nov. 22];9(4):675-716. Available from: https://urr.shodhsagar.com/index.php/j/article/view/1398