Behavioral Nudges and charitable giving

Authors

  • Kaur G

Abstract

The terms "behavioral nudges" and "charitable giving" are related and refer to the use of psychological tactics to persuade and motivate people to take part in charitable endeavors. To address social concerns and assist groups that work to advance a variety of causes, charitable giving is essential. However, cognitive biases and heuristics rather than only rational factors frequently have an impact on people's decisions to contribute.

References

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Published

2023-06-30

How to Cite

Kaur, G. (2023). Behavioral Nudges and charitable giving. Universal Research Reports, 10(2), 100–111. Retrieved from https://urr.shodhsagar.com/index.php/j/article/view/1100

Issue

Section

Original Research Article