The Significance of E-Commerce in Emerging Markets
Keywords:
E-commerce, Emerging marketsAbstract
This paper presents a comprehensive framework for harnessing the significance of e-commerce in emerging markets. E-commerce has the potential to drive economic growth, empower small businesses, and improve access to goods and services. However, to maximize its benefits, a structured approach is necessary. This framework outlines strategies and implementation steps involving government, private sector, and civil society collaboration to address challenges and promote sustainable e-commerce growth. The framework emphasizes the importance of infrastructure development, clear regulatory guidelines, digital literacy programs, and SME empowerment to create an enabling environment for e-commerce success in emerging markets. By adopting this framework, stakeholders can unlock the full potential of e-commerce, contributing to inclusive and sustainable economic development in these regions
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