New Developments in Indian Rural Marketing Strategies

Abstract

The urban market in India is becoming saturated. It's difficult to strive for the development goals market. Furthermore, since two thirds of Indians live in rural areas, the country's fierce competition and the need for businessmen to maintain their respective firms in order to increase market share make it impossible for them to move to India's rural markets, which are showing better growth prospects. Due to the general economic expansion, rural residents' expectations and demands are rising, providing business establishments with an untapped opportunity to realize their enormous potential. Numerous distinctions exist between rural and urban locations that impact the demand structure. In order to be successful in This paper intends to assess the marketing potential, the opportunities and driving forces for the marketers in the rural market. Breaking down growth statistics in real terms, the consumer economy grew at a rate of 5.7 percent annually between 2005 and 2015. Based on this, estimates hold that the annual growth of the consumer market could reach 6.7 percent between 2015 and 2020, and 7.1 percent between 2021 and 2025. This creates a consumer market worth about US $507.46 billion (Rs 34 lakh crore) for the ongoing financial year, which could expand to US $746 billion (Rs 50 lakh crore) by the financial year 2021.