To study the awareness level among consumers about Green marketing.
Keywords:
Green Marketing, Consumer Awareness, SustainabilityAbstract
It is crucial to have a thorough research framework that digs into many facets of green marketing if one wants to investigate the degree of awareness among customers. The study's goal would be to determine how knowledgeable and concerned customers are about eco-friendly options already available to them. A literature evaluation should be part of the research process in order to familiarise oneself with the current body of knowledge and locate informational voids about consumer awareness of green marketing. Next, a survey or interview-based technique may be used to gather information from a wide cross-section of customers, with demographics like age, gender, education level, and region all taken into account. It is important to ask customers about their familiarity with eco-friendly goods, how they feel about green marketing promises, and whether or not they are willing to buy from environmentally responsible companies in the questionnaire or interview script. Researching the media and organisations (such schools and universities) that play a role in raising consumers' awareness is essential. This information is crucial for firms and governments to properly adjust green marketing efforts to the amount of consumer knowledge shown by the data. There is potential for comparative research on the range of awareness among various groups and geographical areas. Finally, the study's results may be utilised to craft sustainable marketing strategies, educational programmes, and policy suggestions that raise consumers' knowledge of green goods and services.
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