To analyse the consumer perception and satisfaction level for green products
Keywords:
Consumer Perception, Satisfaction Levels, Green ProductsAbstract
Understanding how customers feel about green goods is a complex endeavour that calls for a holistic strategy. As a first step, we must collect information on how people feel about eco-friendly items using surveys, focus groups, and internet reviews. Product quality, environmental effect, cost, and brand reputation are just few of the areas that this information should cover. Insights may be gleaned from the data by using statistical methods and sentiment analysis. We can learn more about whether customers identify green goods with positive or negative feelings by using sentiment analysis, and we can uncover relationships between various parameters and customer satisfaction using statistical analysis. It's important to think about things like customer awareness, knowledge, and morals while trying to shape a product's image in their minds. Consumers' perceptions and assessments of environmentally friendly items may be affected by these variables. Qualitative insights on these antecedents may be gleaned via in-depth interviews and ethnographic research. Customer retention, purchase frequency, and word-of-mouth recommendations may all be used as barometers of contentment (NPS). In addition, benchmarking information may be gained by comparing customers' levels of satisfaction with green and non-green items in the same category.
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