Strategic Management in a Dynamic Business Environment

PARUL

doi:10.36676/urr.v11.i1.18

Authors

PARUL Research Scholar, University Institute of Applied Management Sciences (UIAMS), Panjab University, Chandigarh

DOI:

https://doi.org/10.36676/urr.v11.i1.18

Keywords:

Strategic Planning, Dynamic Business Environment, Business Strategy, Strategic Management

Abstract

In today's constantly shifting business environment, firms are confronted with possibilities and problems that have never been seen before. The capacity to successfully navigate and prosper in this ever-changing environment is dependent upon your ability to effectively handle strategic affairs. within the framework of a dynamic corporate world, the complexities of strategic management are discussed. the underlying ideas and methods that enable firms to design, implement, and change their strategies in order to maintain their competitive edge and achieve success over the long term. In the course of our inquiry, we will be looking into the dynamic forces that are responsible for shaping the modern business environment. These forces include technology breakthroughs, market instability, global interconnection, and altering customer preferences. strategic management plays a crucial function in assisting firms in anticipating and responding strategically to changes in the environment.

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