ASSESSING THE PERSUASIVE IMPACT OF THE 'INCREDIBLE INDIA' CAMPAIGN
Keywords:
Incredible India, tourism promotion, persuasivenessAbstract
This research paper delves into an exploration of the persuasive impact exerted by the 'Incredible India' campaign, a prominent tourism promotion initiative launched by the Government of India. Through a comprehensive assessment, the study aims to evaluate the effectiveness of the campaign in influencing audience perception and behaviour towards India as a tourist destination. Employing a mixed-method approach, which includes structured surveys and semi-structured interviews, the research meticulously examines factors such as campaign recognition, recall, and overall persuasiveness among diverse demographic segments. The analysis of these factors provides valuable insights into the campaign's success in capturing audience attention, communicating cultural values and attractions, and ultimately driving tourism interest.
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