A Study on the use of Music and Advertising Business
Keywords:
Music, Advertising, Branding, MarketingAbstract
For a long time, it has been acknowledged that the utilisation of music in advertising is a potent instrument that may effectively capture the attention of the audience, generate emotional responses, and improve the perception of the brand. This study abstract offers a complete overview of the multidimensional function that music plays in the advertising industry. It does so by pulling from empirical investigations, theoretical frameworks, and industry practices. the psychological factors that are responsible for the efficacy of employing music in advertising. The purpose of this study is to investigate the ways in which music effects the perceptions, attitudes, and purchasing behaviour of consumers by drawing on theories from cognitive psychology and neuroscience. As a result of its capacity to elicit emotional reactions, to mould brand connections, and to improve message memory, music may be utilised as a persuasive tool in the context of marketing communication.
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