Study of Rural consumer behaviour

Abstract

Rural consumer are the person of villages who consume the goods. After 1991 when government start LPG policy after this many MNC come in India. And they start marketing in rural areas also. Because 70%part of total population is lived in villages. Now companies give a new slogan “go village’’.And to do marketing in rural areas we have to understand the feeling of rural consumer. Means what they think about the company products. And this become very helpful for formulate the strategy for tea future. So in this research paper we discussed about each fact of the rural consumer behaviour. Like objectives of studying rural consumer behaviour and it’s importance it’s advantages and disadvantages also.