Study of Music in Advertisement Industry
Keywords:
Music, Advertising, Branding, Marketing, Consumer BehaviorAbstract
Marketers, consumers and academics have all taken an interest in the ubiquitous and strategic use of music in promotional campaigns. the complex function of advertising music, delving into the emotional, psychological and business ramifications of this medium. Advertising campaigns may greatly benefit from the use of music since it has the ability to grab attention, evoke emotions and improve brand memory. Music has a significant impact on how consumers perceive, feel about and act in relation to brands and goods because of the emotions, tone and stories it may portray. Music, in all its forms from memorable jingles and soundtracks to well selected playlists—has the power to captivate audiences, motivate participation and even sway their purchasing decisions.
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