THE EFFECT OF COMMUNICATION IN ENHANCING ORGANIZATIONAL PRODUCTIVITY OF STAFF IN OLABISI ONABANJO UNIVERSITY

Ogunkoya, Olufemi A.; Ogunkoya, Labeebah O.

doi:10.36676/urr.v11.i4.1309

Authors

Ogunkoya, Olufemi A. Department of Business Administration, Olabisi Onabanjo University, Ago-Iwoye, Ogun State
Ogunkoya, Labeebah O. Department of IRPM, Olabisi Onabanjo University, Ago-Iwoye, Ogun State

DOI:

https://doi.org/10.36676/urr.v11.i4.1309

Keywords:

Communication, Organizational Productivity, Social-Emotional Oriented, Work-Oriented

Abstract

This study investigates the role of communication in enhancing organizational productivity. The methodology employed in this study was survey research design. The data used in this study were collected from primary sources which include administering of questionnaires. The study was carried out in Olabisi Onabanjo University (OOU), Ago-Iwoye, Ogun State. The population of this study included over 10,000 staffs while 200 staffs were randomly chosen for the the sample size. From the analysis of the results at 5% level of significance shows that communication has significant effect on organizational productivity in Olabisi Onabanjo University. The study concluded that effective communication to the management and staff is the panacea for sustained and increased productivity of the workforce and organizational performances. The study therefore recommends that managers should understand their audience. This helps using the right language which improves effectiveness of communication.

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