User-Centric Design in Product Development
DOI:
https://doi.org/10.36676/urr.v10.i4.1359Keywords:
User-centric design, product development, user experience, usability, accessibility,, iterative testing, user feedback, personas, prototypesAbstract
User-centric design is a core approach in product development that places an emphasis on the requirements, preferences, and experiences of end users across the whole process of design and development. This technique is founded on the premise that successful products are those that closely coincide with the expectations of consumers and increase the overall pleasure of those people. Organisations are able to develop products that are not only functional but also intuitive, engaging, and successful if they place an emphasis on user experience (UX) and incorporate input directly from the audience they are trying to reach.
In most cases, the first step in the user-centric design process is to get a knowledge of the user's requirements by doing extensive research using techniques such as interviews, questionnaires, and observation. It is at this phase that the user's pain points, objectives, and behaviours are identified. These identifications serve as the foundation for the creation of user personas and scenarios. The designers are able to empathise with a variety of user viewpoints and predict how they will engage with the product by using these personas, which represent diverse portions of the target population.
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