Implementing SAP Hybris for E commerce Solutions in Global Enterprises

Authors

  • Sivaprasad Nadukuru Independent Researcher,, 5th Cross, Anand Nagar, Muniswara Layout, Attur, Yelahanka, Bangalore-560064,
  • Dr S P Singh Independent Researcher, Ex-Dean, Gurukul Kangri University, Haridwar
  • Shalu Jain Research Scholar, Maharaja Agrasen Himalayan Garhwal University, Pauri Garhwal, Uttarakhand,
  • Om Goel Independent Researcher, Abes Engineering College Ghaziabad,
  • Raghav Agarwal Independent Researcher, Mangal Pandey Nagar, Meerut (U.P.) India 250002,

DOI:

https://doi.org/10.36676/urr.v10.i2.1374

Keywords:

SAP Hybris, e-commerce solutions, global enterprises, omnichannel commerce, cloud integration, customer experience

Abstract

In today’s dynamic digital marketplace, global enterprises are increasingly seeking robust e-commerce solutions to enhance their online presence and customer experience. SAP Hybris has emerged as a leading platform in addressing these needs through its comprehensive, scalable, and flexible suite of tools designed for omnichannel commerce. Implementing SAP Hybris enables organizations to efficiently manage their e-commerce operations, from product content and customer interactions to order management and analytics. This paper explores the benefits and challenges of integrating SAP Hybris within global enterprises. It highlights how this platform supports businesses in adapting to evolving customer demands, delivering personalized shopping experiences, and maintaining operational agility across diverse markets. The discussion delves into the technical aspects of implementation, including the role of cloud integration, data synchronization, and multi-channel support. Additionally, the paper examines key factors to ensure a successful deployment, such as aligning business goals with technical capabilities, employee training, and continuous system optimization. By leveraging SAP Hybris, global enterprises can not only streamline their digital commerce strategies but also foster sustainable growth in an increasingly competitive e-commerce landscape. The findings suggest that while the implementation of SAP Hybris presents certain challenges, including complexity and cost, the long-term benefits significantly outweigh the initial investment, making it a strategic asset for organizations aiming to enhance their e-commerce capabilities globally.

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Published

2023-06-30
CITATION
DOI: 10.36676/urr.v10.i2.1374
Published: 2023-06-30

How to Cite

Sivaprasad Nadukuru, Dr S P Singh, Shalu Jain, Om Goel, & Raghav Agarwal. (2023). Implementing SAP Hybris for E commerce Solutions in Global Enterprises. Universal Research Reports, 10(2), 639–675. https://doi.org/10.36676/urr.v10.i2.1374

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Original Research Article

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