Leveraging Power BI for Enhanced Data Visualization and Business Intelligence

Krishna Kishor Tirupati; Archit Joshi; Dr S P Singh; Akshun Chhapola; Shalu Jain; Dr. Alok Gupta

doi:10.36676/urr.v10.i2.1375

Authors

Krishna Kishor Tirupati Ajith Singh Nagar, Vijayawada, Ntr District, Andhra Pradesh,520015,India,
Archit Joshi 206 Shanta Durga Residency Sadashiv nagar Belgaum Karnataka 590019,
Dr S P Singh Ex-Dean, Gurukul Kangri University, Haridwar, Uttarakhand
Akshun Chhapola Independent Researcher, Delhi Technical University, Delhi,
Shalu Jain Research Scholar, Maharaja Agrasen Himalayan Garhwal University, Pauri Garhwal, Uttarakhand
Dr. Alok Gupta Ph.D, COT, G.B. Pant University of Agriculture & Technology, Pantanagar

DOI:

https://doi.org/10.36676/urr.v10.i2.1375

Keywords:

Power BI, data visualization, business intelligence, interactive dashboards, business growth, real-time data, predictive analytics, data-driven decision-making

Abstract

In today’s data-driven world, businesses must harness the power of data to remain competitive and make informed decisions. Power BI, a leading business analytics tool from Microsoft, offers comprehensive capabilities for transforming raw data into meaningful insights. This paper explores the benefits of leveraging Power BI for enhanced data visualization and business intelligence. It emphasizes how Power BI’s interactive dashboards, customizable reports, and real-time data updates empower organizations to gain deeper insights and foster data-driven decision-making. By integrating data from various sources, Power BI allows users to visualize trends, patterns, and anomalies through its intuitive and user-friendly interface. Moreover, its AI-powered features and advanced analytics tools make predictive analytics more accessible, driving future strategies. This paper also examines the collaborative potential of Power BI, as teams can easily share reports and insights across departments. As businesses increasingly adopt digital transformation strategies, Power BI stands out as a vital tool for improving operational efficiency, understanding market trends, and driving business growth. This study highlights the significance of Power BI in supporting organizations to not only interpret complex data but also to stay agile and responsive in an evolving business environment. In conclusion, Power BI’s robust data visualization and business intelligence capabilities offer organizations a competitive edge in today’s fast-paced, data-centric landscape.

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