Cross-Functional Collaboration in E-commerce Projects: Integrating Development, Operations, and Business Teams

Dilip Prakash Valanarasu; Dr Shantanu Bindewari

doi:10.36676/urr.v12.i1.1467

Authors

Dilip Prakash Valanarasu Alagappa University Tamil Nadu India
Dr Shantanu Bindewari Assistant Professor IILM University Greater Noida

DOI:

https://doi.org/10.36676/urr.v12.i1.1467

Keywords:

cross-functional collaboration, e-commerce, development, operations, business integration, agile, digital transformation, team synergy, innovation, customer experience

Abstract

In today's rapidly evolving digital marketplace, cross-functional collaboration has become essential for e-commerce projects striving to innovate and deliver outstanding customer experiences. This paper explores the integration of development, operations, and business teams to create a dynamic synergy that enhances efficiency, accelerates time-to-market, and drives continuous improvement. By uniting diverse skill sets and perspectives, organizations can effectively address the complex challenges inherent in digital commerce, ensuring a seamless transition from concept to deployment. The study examines practical methodologies such as agile frameworks, continuous integration, and iterative development that underpin successful collaboration. Emphasis is placed on the importance of clear communication, mutual trust, and the establishment of shared goals as the foundational elements supporting cohesive teamwork. Evidence from qualitative case studies and quantitative assessments reveals that integrating these varied disciplines not only streamlines project delivery but also fosters an environment ripe for innovation and rapid problem-solving.

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