Guardrails in Generative AI: Ensuring Safe, Policy-Compliant Interactions, and retain Brand Persona

Shilesh Karunakaran; Er. Shubham Jain

doi:10.36676/urr.v12.i1.1482

Authors

Shilesh Karunakaran 1University of Cincinnati Carl H. Lindner College of Business Cincinnati, OH, USA
Er. Shubham Jain IIT Bombay IIT Area, Powai, Mumbai, Maharashtra 400076, India

DOI:

https://doi.org/10.36676/urr.v12.i1.1482

Keywords:

Generative AI, safety measures, policy adherence, brand voice, ethical AI, regulatory policies, autonomous content generation, risk reduction, AI governance, brand integrity.

Abstract

Generative AI has turned out to be a pivotal technology across industries with great potential to automate content production, improve decision-making, and improve user experience. However, its widespread utilization raises serious issues, especially when it comes to providing safe, ethical, and policy-compliant interactions. The ability of generative models to generate content without human intervention necessitates the incorporation of protection measures that prevent hazardous outputs, facilitate regulatory compliance, and maintain brand integrity. The purpose of this research is to bridge the knowledge gap in terms of understanding how generative AI can be well secured to satisfy legal, ethical, and brand-specific regulations and reduce associated risks. Existing literature is primarily focused on technical capabilities and risks associated with generative models; however, there is a lack of sufficient literature synthesizing inclusive frameworks with a blend of safety, compliance, and brand persona protection.

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