Impact of "Mann ki Baat" on Rural Social Awareness: A Case Study of Maharashtra

Preeti Raina; Dr. Vijay Singh

doi:10.36676/urr.v12.i2.1512

Authors

Preeti Raina (Research Scholar, School of Media Studies, Jaipur National University)
Dr. Vijay Singh ( Assistant Professor, School of Media Studies, Jaipur National University)

DOI:

https://doi.org/10.36676/urr.v12.i2.1512

Keywords:

Mann ki Baat, Rural Social Awareness, Maharashtra, Community Engagement, Health Initiatives, Education, Sanitation

Abstract

This study examines the impact of "Mann ki Baat," a monthly radio program initiated by the Prime Minister of India, on social awareness among rural populations in Maharashtra. Given the significant challenges faced by rural communities in accessing reliable information, "Mann ki Baat" serves as a crucial platform for disseminating knowledge on various social issues, including health, education, sanitation, and empowerment. Through a mixed-methods approach, including surveys and interviews conducted across selected villages, the research investigates how specific themes presented in the program resonate with rural audiences and influence their perceptions and behaviors. Preliminary findings indicate that "Mann ki Baat" has enhanced awareness regarding critical issues such as health initiatives and educational opportunities, with many respondents citing the program as a key source of information. Additionally, the study explores the role of community engagement and feedback in shaping the program's effectiveness, highlighting how grassroots participation can amplify its reach and relevance. By situating the analysis within the broader context of government communication strategies and rural development, this research contributes to the understanding of the intersection between media and social change. It also underscores the need for continued efforts to improve information dissemination in rural areas, particularly in light of the unique challenges posed by socio-economic disparities. Ultimately, the findings aim to provide insights for policymakers and practitioners, suggesting that leveraging programs like "Mann ki Baat" can significantly enhance social awareness and contribute to more informed and empowered rural communities.

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