Zomato’s Acquisition of Blinkit: How Business Analytics and Investment Banking Shaped the Deal

Abstract

 Blinkit’s acquisition by Zomato in 2022 marked a significant stepping stone into India’s digital economy and food-tech sector. This research paper digs deeper into the investigation of the deal's background and strategic rationale, analytical studies, and financial structuring, with a deeper dig into the significant roles played by business analytics and investment banking to make the deal a reality. Acquiring Blinkit proved a well-thought-out shift for Zomato, for it could align itself with emerging consumer and market trends, and face competition from other players in the market, such as Swiggy Instamart, and Zepto.

From evaluating Blinkit’s customer data, all the way to forecasting profitability and operational & integrational synergies, Business analytics played an extensive role. Various aspects of Blinkit’s business, such as consumer behaviour, delivery efficiency, and potential for growth in the quick commerce sector, were studied using data-driven models. At the time of acquisition, Blinkit faced mounting losses; hence, predictive analytics and key performance indicators were vital in risk assessment.