Impact Of Digital Radio On Traditional Broadcasting: A Comparative Analysis

Dr. Khursheed Alam; Mr. Anurag Singh; Dr. Sandhya Sharma; Dr. Girish Kumar Singh

doi:10.36676/urr.v12.i2.1546

Authors

Dr. Khursheed Alam Associate Professor, Institute of Management Studies, Ghaziabad (University Courses Campus)
Mr. Anurag Singh Assistance Professor, Institute of Management Studies, Ghaziabad (University Courses Campus)
Dr. Sandhya Sharma Associate Professor, Institute of Management Studies, Ghaziabad (University Courses Campus)
Dr. Girish Kumar Singh Assistant Professor, Institute of Management Studies, Ghaziabad (University Courses Campus)

DOI:

https://doi.org/10.36676/urr.v12.i2.1546

Keywords:

Traditional Broadcasting, Digital Radio, Analog, Comparative Analysis

Abstract

The rapid advancement of technology has reshaped the way we consume media, and the broadcasting industry is no exception. This article delves into the impact of digital radio on traditional broadcasting, providing a comparative analysis of the two mediums. We explore the evolution of radio from its analog roots to the digital age and examine the advantages and disadvantages of each platform. Additionally, we discuss the changing consumer preferences and the future prospects for both digital and traditional radio broadcasting.

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