Empowering Women in Social Commerce: Challenges and Importance in the Clothing Sector of Haryana

Abstract

Social commerce has completely changed how companies function and given women entrepreneurs new chances, especially in the apparel industry. Social commerce has the potential to empower women in Haryana, a state with a mix of urban and rural populations, by giving them access to a larger market and financial independence. However, a number of obstacles prevent them from succeeding in this online market. This study examines the main problems that women encounter, including disparities in digital literacy, financial limitations, social and cultural hurdles, cybersecurity difficulties, and rivalry from well-known brands. According to research, social commerce has a lot of promise for women, but in order to guarantee inclusivity and long-term growth, major societal and infrastructure obstacles need to be removed. In order to improve the environment for female entrepreneurs, the report also suggests strategic initiatives such as awareness campaigns, financial support systems, training in digital literacy, and enhanced cybersecurity. Policymakers, financial institutions, and digital platforms are among the stakeholders who can help promote gender inclusivity in social commerce by tackling these issues. This study offers insightful information for further research as well as workable strategies to empower women in Haryana's expanding digital economy.