Print will not Die

Abstract

The print media might be seen heading to South in the Western countries, but in Indian context, it continues to register substantial growth year after year. Not only the number of newspapers is on the rise, but the circulation of newspapers, particularly the Indian language newspapers, also registers considerable increase. Surely, the readership is shifting from urban areas to the rural areas. This study shows that the readers still feel more comfortable with the print form of the newspapers than the digital form i.e. reading a newspaper on computer laptop or mobile phone screen. The media experts feel that the print will continue to grow until the country achieves 100% literacy and the people who are now around 50 stop reading the print newspapers. Also in both the urban and rural areas, the print will reinvent itself in newer formats, which may be a paperless format, where the newspapers will be supplied to the readers through most modern gadgets.