A comparative study to examine the impact of product innovation on firm’s performance
Keywords:
Innovation, firm performanceAbstract
The process of innovation is very multifaceted. Different stakeholders have different impact on innovation skill. So, it is important aspect in the firm performance. All the shareholders, stakeholders and creditors are more worried about the financial performance of the firm as they have invested huge amount in the firm. The purpose of this paper is to examine the impact of product innovation on firm’s performance. Product & process of innovation both are essential for the performance of firm. The product innovation procedure is very long so it requires large amount and time to give favorable outcomes and helps to win the consumer reliability.
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