A study of Current Internet marketing trends

Abstract

Marketing is at the heart of any market. Organizations cannot sell without marketing and without sales there is no income, and people can't run businesses without revenues. The global web is a diverse marketing platform for most companies, which are used to market all types of products. Internet marketing covers social media, word advertising, banner ads, video ads etc. Internet marketing has its advantages and pitfalls, as with other types of markets. The ability to reach customers reliably and calculate the effectiveness of marketing campaigns is the main advantage of “online marketing” The level of consumer exposure on the Internet varies widely from traditional social/media such as billboards, journals and TV. Visibility is the key necessity for online marketing and cannot raise traffic unless people are aware of the organization and its goods or services. Website based marketing services increase the visibility through website optimization and promotion.