Role of vernacular newspaper in development communication : A case study
Keywords:
Newspaper, informationAbstract
Newspapers are the primary means by which news is disseminated to the public. They are crucial in the present day because they determine what issues are prioritised. Newspapers play an important role in raising awareness by providing in-depth coverage of topics such as gender equality, environmental protection, and poverty. The free press is an important part of a well-functioning democracy and contributes to the growth of any given nation. The primary function of news and newspapers has persisted despite shifts in the rate, methods, and character of news dissemination. As a result of technological advancements, media consolidation, and widespread internationalisation, the entire structure of news reporting has changed. Newspapers have a responsibility to enlighten and educate their readers on social concerns, as they serve as a primary source of news for many people. The public is better informed and able to take action on matters of critical importance thanks to a press that takes social responsibility seriously. Through reporting the news, expressing opinions, informing the public, and building up public images, newspapers aid in the formation of public opinion and the growth of public images.
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