Role of Doordarshan in Development Communication

Abstract

Doordarshan is public service broadcaster of India. At present more than 90 percent of the Indian population can receive Doordarshan Programmes (DD National) through a network of more than 1416 sterrestrial transmitters. There are 67 DD studios producing TV Programme. From the beginning Doordarshan has earmarked a sizable chunk of itstime for telecasting various programmes to provide media support to socio-economic development activities of the country. Keeping in view the communication needs of the government departments and ministries in a developing country, Doordarshan started the Development Communication Division of Doordarshan in 2001.This division designs the developmental messages of government and broadcast on various television channels. This study is about the Role of Doordarshan in Development Communication.