To Study the consumer buying behaviour in FMCG Sector

Abstract

Customers' psyches are being shaped by the prevalence of social media. Consumers are reacting to this by changing their buying habits. Without the aid of digital technology and social networking, the creative effort of product marketing would remain undone. Digital marketing networks have replaced social media networks. By deciding which social networking sites best suit their own needs, internet users are creating their own unique digital culture. FMCG firms have conclude that digital technology should be employed in all aspects of marketing and operations. They lucked out. In almost every corner of India, you'll find people using some kind of digital technology. They're getting favourable feedback, and customers are talking about their positive experiences with the product with one another, which is influencing consumers to change their buying habits.