A STUDY ON THE CUSTOMER SATISFACTION FOR PASSENGER VEHICLES IN AUTOMOBILE INDUSTRY
Keywords:
Customer Satisfaction, Passenger VehiclesAbstract
Today the most attractive industry is Automobile industry and in current era as there is increase in the disposable income in rural as well as urban sector and also the financial institutes are easily providing finance. And now the competition is continuously increasing in the sector with some new companies who are coming in and ready to setup business in Indian markets. Customer satisfaction is one of the major factors which could help car companies in marketing of their products. Knowing and analysing customer satisfaction is very important as it would help the companies in knowing that how much a customer is satisfied with their brand of car and the possibilities of these customers of buying the same car in future. In this research paper the study of customer satisfaction of selected car brands is done by conducting a survey and it will be helpful for the existing as well as new companies to know the gap between services offered by companies and customer expectations and satisfaction.
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