Study of banking system in reference of Customer satisfaction

Abstract

Customer satisfaction is the choice of performance of the services of once and again by customers. Customer’s satisfaction means to keep the customers as your regular customers towards the services or products which we are offering to them and it is most important to satisfy our customers. [2, 21] So, as to make them loyal and they should retain to our services for longer term. In term of banking it is the mandatory for the employees to satisfy their customers regarding the process, product and after people. Banking sectors provide various products i.e. loans, lockers, accounts, fixed deposits etc. which attract them and force them to be connected with the banks. [14] Now, in this growing era we are finding every possible thing to get digitalized and “why not bank?” If we consider it in banking sector we find that some bank like SBI, HDFC etc. provide online banking facilities to their customers in whom they provide them a special app or software which is connected through their mobile phones and this app is very much safe, convenient and easy to use. [10, 20] By this service they can increase the level of the satisfaction of their customers. And in urban areas, where more development is seen, it is quite necessary to get digitalized because the customers of urban areas prefer more technical services as compared to traditional services.