STUDY ON THE FACTORS INFLUENCING THE BUYING BEHAVIOR OF CEMENT
Keywords:
Brand Preference, ConsumerAbstract
The role of the cementing materials has been vital so far. The use of these items can be traced back to ancient times. During the Egyptian era, the calcined gypsum was used as a substitute for cement. The Romans and the Greeks made use of lime, which they obtained through limestone heating, for construction. To this, they added sand to obtain mortar. To lime, they also added coarse stones to get concrete. The Indian cement industry saw its beginning from 1889. This was when a Kolkata based Company made cement from Argillaceous. However, it was only the early 1990s, that the Indian Cement Industry began to attain a proper shape. It was in the year 1914 the first authorized cement plant was established by Indian Cement Company Ltd, at Porbandar in Gujarat. It had a total capacity of 10,000 Metric Tons Per Annum, production capacity.
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