A REVIEW ON RECENT DEVELOPMENTS OF RETAIL MARKETING IN INDIA
Keywords:
Retail marketing, retail storeAbstract
In retailing, the retailer serves as the connection between the customer and the producer in order to meet their demands. Today, retail plays an important role in the global economy, but it is also deeply ingrained in our daily lives. High-tech businesses throughout the world are experiencing a new era of organised shopping. India. Customers in India are getting more and more devoted to their favourite brands thanks to retailing's steady rise to the top of the market. The retail industry in India is the most promising rising market in the world, making it the world's fifth-largest retail destination. The retail sector in India contributes for between 14 and 15 percent of the country's GDP and 15 percent of jobs. When compared to other nations, the retail sector in India is developing at the quickest rate. It is the 12th-largest luxury retail market in the world by sales volume. Indian retail is attracting a lot of attention from both domestic and international corporations. In India, there are more than 6,000 active shopping centres and another 800 in the planning stages.
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