A STUDY ON INFLUENCING FACTORS OF FINANCIAL LITRACY OF WORKING WOMEN IN HIGHER EDUCATION SECTOR IN ROHTAK DISTRICT
Keywords:
Financial Literacy, Investment DecisionAbstract
An attempt has been made to identify the important factors that influence the level of financial literacy among working women in higher education institutions in Rohtak District. In order to achieve the objective of this research work, the researchers collected primary data from 400 respondents of selected educational institutions in Rohtak District. In this connection, ten influencing factors of level of financial literacy have been measured with the help of Likert’s five point scale measurement and analysed with the help of mean, standard deviation and ANOVA test. The result reveals that the highest mean was found of Provident Funds Knowledge factor and lowest mean was of Stock market & mutual Fund knowledge factor. Besides this, a significant difference between the mean scores of financial literacy influencing factors among working women in educational institutions of Rohtak District has also been observed.
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