CONSUMER PERCEPTION IN THE ADOPTION OF EDUCATIONAL SKILL PROGRAMS: AN ANALYTICAL STUDY

Authors

  • Santosh Kumar Thakur Research Scholar, Department of Marketing Management, OPJS University, Distt. Churu, Rajasthan
  • Dr. G. S Parmar Supervisor, Department of Marketing Management, OPJS University, Distt. Churu, Rajasthan

Keywords:

Consumer Perception, Educational Skill Programs, Adoption Process, Marketing Strategies, Social Influence, Demographic Factors

Abstract

The adoption of educational skill programs has gained significant momentum in the modern educational landscape, reflecting the growing importance of skill acquisition in both professional and personal development. Understanding consumer perception is critical to enhancing the adoption process of these programs, as it directly influences decision-making and the overall success of educational offerings. This paper explores the theoretical foundations of consumer perception, identifies key factors influencing consumer decisions, and analyzes case studies to provide practical implications for educational providers. The findings of this study highlight the role of social influence, branding, marketing strategies, and demographic factors in shaping consumer perceptions. Recommendations are provided for educational institutions and program developers to enhance positive consumer perceptions and ensure successful program adoption.

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Published

2018-03-31

How to Cite

Santosh Kumar Thakur, & Dr. G. S Parmar. (2018). CONSUMER PERCEPTION IN THE ADOPTION OF EDUCATIONAL SKILL PROGRAMS: AN ANALYTICAL STUDY. Universal Research Reports, 5(1), 712–716. Retrieved from https://urr.shodhsagar.com/index.php/j/article/view/1326

Issue

Vol. 5 No. 1 (2018): Volume 5 | Issue 1 | 2018

Section

Original Research Article

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