Wireframing Best Practices for Product Managers in Ad Tech

Rajas Paresh Kshirsagar; Raja Kumar Kolli; Chandrasekhara Mokkapati; Om Goel; Dr. Shakeb Khan; Prof.(Dr.) Arpit Jain

doi:10.36676/urr.v8.i4.1387

Authors

Rajas Paresh Kshirsagar Independent Researcher. N.Y. University, Malad (W), Mumbai - 400064, Maharashtra, India,
Raja Kumar Kolli Independent Researcher, Wright State University, , Kukatpally, Hyderabad, Telangana, 500072
Chandrasekhara Mokkapati Independent Researcher, D.No.26-25-21 Durgivari Street Gandhinagar Vijayawada 520003,
Om Goel Independent Researcher, Abes Engineering College Ghaziabad,
Dr. Shakeb Khan Research Supervisor , Maharaja Agrasen Himalayan Garhwal University, Uttarakhand
Prof.(Dr.) Arpit Jain Independent Researcher , Kl University, Vijaywada, Andhra Pradesh,

DOI:

https://doi.org/10.36676/urr.v8.i4.1387

Keywords:

Wireframing, product managers, Ad Tech, user interface, UX design, collaboration, prototyping

Abstract

In the dynamic landscape of Ad Tech, product managers play a critical role in translating business objectives into functional digital products. Wireframing serves as a foundational tool, providing a visual guide to represent user interface elements and flow before development begins. This practice is particularly crucial in Ad Tech due to the fast-paced, highly iterative nature of the industry. Wireframes allow product managers to communicate concepts clearly, align cross-functional teams, and ensure that both user experience (UX) and key performance indicators (KPIs) are met. Best practices for wireframing in Ad Tech include focusing on simplicity, fostering collaboration between designers and developers, and ensuring flexibility to accommodate changes in ad formats, targeting technologies, and platform specifications. Effective wireframes prioritize the balance between user needs and monetization strategies, which is essential in a competitive environment where ad performance and user experience must co-exist. Additionally, prototyping tools like Figma and Sketch help in refining wireframes into interactive prototypes, enabling stakeholders to visualize the flow of ads across different platforms. By adhering to these best practices, product managers can streamline the product development cycle, reduce miscommunications, and ultimately build more effective and engaging ad solutions.

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