BUILDING STRATEGIC EMPLOYEE TRAINING FRAMEWORK IN EVER EVOLVING RETAIL SECTOR: AN EMPIRICAL STUDY
Keywords:
Task performance, Contextual performanceAbstract
Training is a key to improved performance in today’s dynamic world, the responsibility of which lies on the organization to update the skill sets of its employees so that they contribute in raising the overall productivity of the organization. This research aims to study the impact of factors of training on the employee performance which is categorized into task performance and contextual performance. The response of 360 cross sectional employees from the multi branding retail stores operating in the major cities of U.P. region namely Lucknow, Kanpur, Allahabad and Banaras was collected through a questionnaire addressing three factors of training which are Training need identification, training content and delivery, transfer of training and training evaluation. The data was analyzed through multiple linear regressionsusing SPSS version 22 which revealed that there is a positive significant relationship between training and employee performance. Also factors of training show different proportion of impact on task as well as contextual performance. It was seen that identification of training needs has major impact on training, followed by transfer of training and evaluation as the second important factor in enhancing the performance of employees. Training delivery and content showed different level of significance for both task as well as contextual performance.
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