Transforming to succeed: Reviewing retention strategies in organized retailing post COVID-19

Abstract

The latest Covid-19 Pandemic has left the policy makers shocked and speechless as it has thrown numerous challenges to each and every entity in the world, be it an individual or an organization. Most organizations are experiencing an unpredictable situation which is going to have long term aftereffects even in the coming future. This paper tries to examine the situation of employee retention in the organized retail sector as these stores are one of the most affected because they totally depend on the human footfall for their growth and survival.In this context many organizations will require a shift in the roles currently assigned to employees with the need for capacity building for taking up multiple roles. Organizations instead of cutting workforce and salaries, should see this as an opportunity to build bonds with employees.