E-COMMERCE: THE FUTURE OF BUSINESS IN INDIA
Keywords:
e-commerce, businessAbstract
Practically e-commerce in India started becoming popular when the internet users and smart phone sales was gaining prominence. But over the years there is no doubt the e-commerce has become popular among roughly 30% of the population living in the cities but due to limited scope of product variety and standardization the sale through e-commerce is not increasing at faster pace. Only limited but branded items are on sale because of the limitations of selection and reassurance to customers that their buying is cost saving with a priory condition that after sale service and product quality is guaranteed by e-commerce. The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce strategy. This paper reviews the aspects of e-commerce in India and also the benefit it can provide to the Indian economy.
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