ROLE OF GREEN MARKETING: A REVIEW
Keywords:
Green operations, sustainable developmentAbstract
In this era, when the demands for the green products is growing, owing to the increasing awareness among the general public about the environment and eco-friendly products, the need for green marketing is subsequently increasing to make people aware about the types of green technologies that are available for use. This paper aims to present a review of some of the works that have been conducted in this direction, focusing on the role of green marketing in current era.
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