ROLE OF PUBLIC RELATIONS ADVERTISING
Keywords:
Advertisement, consumersAbstract
Advertising has become a booming business in modern era which has the power to create or destroy image in public circles. Healthy public relations are necessary to market one’s products and make valuable customers including profits. This paper attempts to review the works presented in the field of the role of public relations in advertising, how it affects the market, and sales, economic and non-economic equations. Moreover it also discusses about the difference in between marketing and public relation.
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