Role of Sales Promotion in boosting Sales of FMCG products
Keywords:
FMCG, Products, SalesAbstract
Sales promotions tools and techniques are increasing being employed by the retailers to market their products and increase the sales of their stores/malls. Certain sales promotions techniques and offers affect the spending behaviour of the customers and attract more expenditure. Due to shifting views and tendencies of the consumers, preferences of consumers for promotional strategy become more complex. This paper studies the effectiveness of certain sales promotion techniques used by the marketers on FMCG products.
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